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The BRIT Awards 2007 Point Of Sale
Client: BRIT Awards Ltd
14th February 2007
JME coordinate the BRIT Awards retail promotion through ERA (the British Association of Record Dealers). A series of promotional items are produced, orders taken and materials distributed in the biggest promotion of its kind. In addition to the magazine a range of merchandising, display items and stickers are produced to promote the awards pre and post show. Orders were collected from HMV, Woolworths, Virgin Megastores, ASDA, WHSmith, Sainburys, O2, Choices UK, Borders UK Ltd, FOPP, and 50 independent music stores. Promotions ran nationwide for two weeks either side of the show. In all, just under 3,000 stores across the country ran BRIT Awards promotions. Chairman: Peter Jamieson Executive Chairman, BPI & Nick Phillips (Co-chair)
Event Manager: Maggie Crowe