Brand Assets
Logo
The master artwork must not be modified, altered, amended, added to, or subtracted from, in any manner. Under no circumstances should the Mastercard logo or the text “The BRIT Awards 2025” be cropped, moved, or removed from the artwork.
USE WITH BACKGROUNDS
The logo should always appear on a plain background that provides a high contrast. When a background is darker than 50% grey the light version of the logo should be used.
BACKGROUNDS TO AVOID
Low contrast backgrounds such as 50% to 90% grey should be avoided. Backgrounds in the red to yellow colour spectrum should not be used.
MINIMUM CLEAR SPACE
The logo always needs safe space that is free of imagery and text surrounding it. Use the BRITs ‘B’ height to determine the minimum amount of safe space that should surround the logo. If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.
MINIMUM SIZE
Print 25-mm (wide)
Digital 110-px (wide)
Award Imagery
The master award imagery must not be cropped, modified, altered, amended, distorted, added to or subtracted from, in any manner. It should always appear on a plain background that provides a high contrast and no smaller than 50mm high.
The BRIT Awards award is styled by Gabriel Moses.
In all cases where the award is used it must be credited as the following. “Award styled by Gabriel Moses”
Font
The BRIT Awards primary typeface is Proxima Nova. All weights of this typeface may be used.
Wording
The first reference to the event in any copy must be “The BRIT Awards [year if applicable] with Mastercard”. This is the preferred route for our name and this should be used wherever possible. For example: “The BRIT Awards 2025 with Mastercard”.
The acronym “BRIT” must always be in upper case. BRIT stands for The British Record Industry Trust, the UK music charity which receives proceeds of the BRIT events. If shortening the event title to “The BRITs”, BRIT must be spelt in capital letters with a lower case “s”. There must be a capitalised “The” before “The BRIT Awards” or “The BRITs” when referring to the event directly.