The Mercury Prize
Brand Assets
Logo
The master artwork must not be modified, altered, amended, added to, or subtracted from, in any manner.
‘Albums of the Year’ logo variants are available on request.
Use with backgrounds
The logo should always appear on a plain background that provides a high contrast. When a background is darker than 50% grey the light version of the logo should be used.
Minimum Size
Print 25 x 25 mm
Digital 50 x 50 pixels
Minimum clear space
The logo always needs safe space that is free of imagery and text surrounding it. Use the height of the ‘M’ to determine the minimum amount of safe space that should surround the logo. If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.
Wording
“The [year] Mercury Prize” is the official name of the prize and should be used unless agreed otherwise.
Font
The Mercury Prize primary typeface is Helvetica Neue. All weights of this typeface may be used. Light is preferred for headings.
